I've done every job in the building.
Now I build the software that runs it.
25 years across design, marketing, product, photo & video, UI/UX, operations, production and printing — run through AI to build custom software that fits how your company actually works.
Storefront editor
Shopify app with a scene builder and catalog overlays for a print brand.
Production tracker
Follows every print job through QC, reprint, packing and shipping.
Print estimator
Quotes jobs instantly from stock, size, finishing and quantity.
Product customizer
Mock up products on real dielines and export the proof plus a print-ready vector file.
Booking app
Appointments and recurring subscriptions for a barbershop.
Ops dashboards
Live numbers from your store, floor and team in one screen.
Customer portals
Self-serve ordering, proofs, approvals and reorders.
AI workflows
Automate the quoting, file prep and follow-ups your team does by hand.
That's the knowledge most software is missing.
Developers build what's in the spec. I've done the jobs the software is for. Now I run all of it through AI to build the tools I always wished the businesses I worked in had.
Built and running
A look inside a few of the 10+ tools I've built. Client details stay private — ask on a call and I'll walk you through any of them.
I've been the designer, the marketer, the one behind the camera, the product developer and the person running production.
I know where the time goes, what breaks under pressure, and what your team actually needs on screen.
Screens your team actually wants to use
Designed by someone who's spent years on storefronts, packaging and ads — clear, fast, and easy to learn on day one.
Built for how work really flows
I map your workflow before writing a line — the queues, hand-offs and bottlenecks your team lives with.
Knows the physical side
Prepress, finishing, garments, file specs. Tools that output production-ready files, not just pretty screens.
Ready to launch and sell
Product photos, video, launch emails and landing pages for your new tool or customer portal — from the same person who built it.
Faster, for less
AI handles the heavy lifting in the build, so you get custom software at a fraction of a traditional dev shop's timeline.
How it works
Discovery call
You walk me through the work. I ask the questions someone who's done the job would ask.
Blueprint
We map the workflow and you click through a prototype before anything is built.
Build
Design and development together, with a working demo every week.
Launch & improve
Your team goes live, and we keep refining as real use shows what's next.
I've worked the floor, not just designed for it.
I'm Jorge. For 25 years I've worked across design, marketing, product development, photo & video, UI/UX, operations, production and printing — from storefronts and ad campaigns to the production floor.
Questions
Something else on your mind? Ask it on the call.
Do I need a technical team?
No. I handle design, build, hosting and launch. Your team just needs to show me how the work gets done today.
How long does a build take?
Most builds take [X] weeks from Blueprint to launch, depending on scope. You'll see a working demo every week.
Who owns the software?
You do. The code and data are yours, hosted on accounts in your company's name.
What can it connect to?
Shopify, Square and other payment processors, garment and supply vendors, and most tools that offer an API.
Do you still do creative work?
Yes — brand, UI, product photography and video, emails and launch pages. I can handle it as part of your build or as a standalone project.
Let's build the tool your team keeps asking for.
Tell me what slows your team down. I'll reply within one business day with next steps and a time for a call.